The Summer 2025 anime season was gearing up to be one of the most exciting in recent memory, and topping many watchlists was The Fragrant Flower Blooms with Dignity. With its soft romantic tone, stunning animation by CloverWorks, and a much celebrated trailer, the anime had all the makings of a breakout hit. But now, just before its Japanese premiere on July 5, global fans have been met with an unexpected silence from Netflix that has turned excitement into disappointment.
In a surprising twist, Netflix’s official promotional video for its July anime lineup completely omits The Fragrant Flower Blooms with Dignity. The teaser showcases returning heavyweights like Dandadan season two and Sakamoto Days, but the absence of this highly anticipated title is glaring. Adding to the confusion, there is no listing for it on Netflix’s upcoming global release calendar either. For an anime that was recently voted as one of the most awaited shows of the season, the lack of communication has left fans in limbo.
What complicates matters further is that Netflix Japan still lists the anime for its July 5 premiere, meaning the show is still on track for release in Japan. Some Asian regions have even confirmed a short delay of about a week. However, outside of Asia, there has been no statement or confirmation regarding international availability. This has led to growing concern that a global simulcast will not be happening, at least not anytime soon.
The silence from Netflix stands in contrast to the high expectations the anime had generated. Fans had hoped that The Fragrant Flower Blooms with Dignity would be a day one global launch, especially with the buzz following its trailers and the established popularity of its source material. With no official explanation, the current speculation is that production bottlenecks or localization challenges may be behind the sudden shift.
CloverWorks, the studio behind the anime, is currently handling several major projects at once, including My Dress Up Darling season two and Rascal Does Not Dream of Santa Claus, both also scheduled to debut on July 5. This packed production schedule could have impacted post production or international release preparations. Still, that does not fully explain the complete lack of information on Netflix’s end.
Anime fans around the world are no strangers to regional delays and staggered releases. But what is frustrating here is the inconsistency. Netflix has released regional trailers before, but when a title as anticipated as this is left out entirely, it sends a mixed signal about the platform’s global strategy for anime content.
Until Netflix offers a concrete update, fans outside Japan will have to wait a little longer to experience the emotional storytelling and visual elegance that The Fragrant Flower Blooms with Dignity promises. Whether the delay is a matter of weeks or longer, this sudden change is a reminder of how uneven the anime rollout can still be in the age of global streaming.
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