A Celebration of One Piece at NYCC

Launching on October 9, opening day of New York Comic Con 2025, the ONE PIECE x MERCER LABS pop-up will transform Manhattan’s Mercer Labs into a world inspired by Eiichiro Oda’s legendary anime. Fans will step into an exhibition filled with cutting-edge technology, immersive installations, and behind-the-scenes production art that celebrates the journey of Monkey D. Luffy and the Straw Hat Pirates.

Before the doors open to the public, a private preview event will be held on October 8 for invited guests and media, giving an early look at this exclusive collaboration between Mercer Labs and Toei Animation.

The Experience

The exhibition promises more than just static displays. Visitors will encounter immersive digital landscapes, interactive spaces, and installations designed to capture the adventurous spirit of One Piece. From iconic locations to reimagined environments, the event aims to make fans feel as if they’ve stepped directly into the world of the Grand Line.

Exclusive production artwork will also be showcased, offering a rare behind-the-scenes look at how One Piece has been brought to life over the years. For longtime fans, it is a chance to rediscover the artistry behind the series, while new audiences can experience the scale and creativity of the franchise in a fresh way.

Voices Behind the Vision

The excitement for the pop-up is shared by both Toei Animation and Mercer Labs. Nasir Dean, manager of special projects at Mercer Labs, expressed that partnering with One Piece was a natural choice, calling it a legendary brand that ignites imagination around the globe. Roy Nachum, co-founder and Creative Director at Mercer Labs, emphasized that the exhibition is not simply about showcasing animation but about creating a new way for fans to feel the artistry and spirit of the series.

Lisa Yamatoya, Senior Director and Head of Marketing at Toei Animation Inc., highlighted One Piece’s enduring ability to delight audiences of all ages. She shared that this collaboration is designed to give fans a once-in-a-lifetime opportunity to immerse themselves in the anime’s world through an unforgettable experience.

A Treasure for All Fans

Whether you are a longtime fan of the Straw Hats or someone new to the series, ONE PIECE x MERCER LABS is shaping up to be one of the most exciting anime events of the year. With its limited run in New York City, it is set to become a destination for anime fans across the globe.

 

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