Crunchyroll is stepping into the fashion spotlight this summer with a brand new collaboration that brings together anime culture and J pop energy. The streaming giant has officially partnered with Japanese music icon Ado to launch a limited edition clothing collection featuring Crunchyroll’s beloved mascot Hime. This unexpected but exciting crossover is timed perfectly with Ado’s ongoing “Hibana” world tour, which is heading to North America in the coming weeks.

For fans of anime and Japanese music, Ado needs no introduction. Her meteoric rise began with viral tracks and explosive vocal performances that earned her legions of fans worldwide. She became a household name in the anime community after performing hit theme songs for major titles, including One Piece Film Red, where she gave voice to the powerful in universe pop idol Uta. Now, she is teaming up with Crunchyroll not just musically, but stylistically.


The Hime x Ado apparel collection features a series of exclusive merch items that blend their distinct personalities. All three pieces in the capsule collection feature original artwork of Hime and Ado in adorable chibi style illustrations that reflect their shared love for playful but stylish Japanese pop culture. The collection includes a white T shirt, a navy blue crewneck sweater, and a matching navy tote bag. Each item has been carefully designed to appeal to both anime lovers and Ado’s growing music fandom.

The T shirt showcases Hime and Ado on the front in their full chibi glory, while the sweater flips the design, placing the duo on the back with subtle logos on the front. Meanwhile, the tote bag offers a versatile everyday accessory with each side dedicated to one of the stars of this collaboration. The products will be available for preorder starting July 2 on both the Crunchyroll Store and Ado’s official site, ensuring global accessibility for fans across the US, Europe, Asia, Australia, and New Zealand.

This merch drop is more than just a fashionable statement. It is a celebration of two creative worlds colliding at just the right moment. The timing aligns perfectly with Ado’s much anticipated concert in Seattle on July 10, where she will perform at the Tacoma Dome as part of the North American leg of her “Hibana” tour. The new merch gives fans a way to show support, not just at the concert but as part of their everyday wardrobe.

Crunchyroll’s decision to support Ado’s international tour is also a sign of how the anime industry continues to evolve. Collaborations like this one highlight the growing bond between anime and global music culture. By backing artists like Ado and giving fans creative merch that bridges anime aesthetics with real world style, Crunchyroll is reinforcing its role not just as a streaming platform, but as a full fledged lifestyle brand.

What makes this drop even more special is the history between the two collaborators. Last year, Hime had the chance to interview Ado during her previous tour, “Wish,” which was also supported by Crunchyroll. That connection has now evolved into a full creative partnership, giving fans not just content to watch or listen to, but something tangible to wear and celebrate.

With anticipation running high, fans are advised to act quickly once the collection goes live. Limited runs like this tend to sell out fast, especially when they bring together two fan favorite personalities. Whether you are attending the tour or simply want to show your love for Ado and Hime, this drop is set to become one of the most talked about anime collabs of the summer.

For the latest anime updates, merchandise news, and exclusive collaborations, follow Anime Insider on Instagram and Facebook.